Honda Accord Commercial
The concept used in the commercial is called “Rube Goldberg” machine is a deliberately over engineered apparatus that performs a very simple task in very indirect and convoluted fashion.
The commercial starts with a bearing rolling onto a hub. This then starts a set of movements. Wipers walk across the floor, valves roll down a bonnet and then tires roll uphill. The commercial comes to an end when the locks close causing the hatchback to close, and then a car comes of a trailer, and poses in front of the camera.
To me the most interesting part of the entire sequence was the tires rolling uphill, after a little bit of research i found out that this was accomplished by having weights placed in the tires.
Interestingly i also learned that a group of artists nearly sued the company for stealing their ideas from which this whole advertisement was based on.
Credits:
Director: Antoine Bardou-Jacquet
Production Company: Partizan Midi Minuit
Agency: Wieden & Kennedy
Agency Producer: Rob Steiner
Agency Creatives: Matt Gooden & Ben Walker
Post Production: The Mill
Producer: Fi Kilroe
Flame: Barnsley
Flame Assistant: Dave Birkill
3 comments:
nice blog farzan :) keep up the good work
i liked the electro pure ad layout , nice job
Amazing work done Bhai....Awesome blog...keep rocking....
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