Tuesday, September 16, 2008

Print Campaign Corporate Identity


1. What is your logo?





























2. What are the main colours of your logo?


The main colours of the logo are Grey, Black, and Red. In the background there is a scribbled line that continuosly changes colours this symbolizes that the company is dynamic.

3. What fonts/ design style does your brand have?

The logo uses a font called X-Ray. The style has sharp edges on a background of organic forms to give depth. The design also relflects the name of the company letter “p” and scribbles in the background.

4. Describe the character/persona of the brand?

The persona of the brand is contemporary, young, lively, and a dynamic design agency.

Connecting emotions, Creativity, and Customer Satisfaction are our goals

Connecting emotions doing business with imagination and vision, bringing joy, happiness, and richness to the community.

Creativity by designing with courage and emotion, engaging our spirit and touching emotions.

Customer Satisfaction means exactly what it says behaving as being part of the client, and doing projects in a truthful manner since they are our means of living.

5. Our Target Audience

Anyone who wants branding for their existing or new venture, and even individuals. Examples of our services are web design, graphic design, multimedia, Advertising & marketing brochures, catalogs, business cards etc.

6. List the ways you are going to promote your brand through print media.
Give supporting reasons.

Logo - An icon to represent the company

Business Cards - To bond and initialize relationships between client and design agency

Brochure - To market our portfolio and services

Magazine Ad - So that clients know of our presence.

Poster - to market our company in different localities, malls, exhibitions etc.