Minimalist Typography Usage: Video Production

Minimalist Design

Another Possible Logo

I am not too sure about this one, maybe its too complicated. But it took a lot of time to make this one. I first sketched it out and then worked & finalized one using the lighting table. Then I took a picture of it using my cellphone, uploaded and retraced a vector in Adobe Illustrator.

Define a Name, and Produce Some Logos

Initially, i wanted to name my company as FC Design. However later I came up with three different names that sounded more fun and exciting. The names i came up with are "Pixels and Scribbles" "Dots and Doodles" and "Shapes and Squiggles." I have decied on "Pixels and Scribbles" as the final name. Also I want the company to be non-commercial and cost-effective. I think this name evokes the following qualities.

Exciting
Unconventional
Young
Lively
Refreshing
Affordable

Project: Research/Brainstorm - Choose the Concept Year - 3

PLAN A

What is the product/brand/event?

The product is a design agency i want to promote. Its gonna be my own design agency.

Who is the target audience?

Companies who desire professional designing and consultation for cheaper than industry rates.

What do you want to communicate?

I want to communicate the design agency as fresh, young and best of all affordable. Also i want to use humor as an element to communicate. When funny ideas are expressed, people are more interested in the ideas.

Examples of how i will take the idea across different mediums.

Print

Video

Web Formats

PLAN B

What is the product/brand/event?

The product is a music collection i want to promote.

Who is the target audience?

People who listen to Trance and progressive music, and want to download the music for free.

What do you want to communicate?

I want to promote the artist as the music will be opensource thus available for free.

Examples of how i will take the idea across different mediums.


Print

Video

Web Format

Project Research/Brainstorm Year 3: Assignment 01 Draft 2

After reviewing the Print Ad in Class.
I made another version.

Project Research/Brainstorm Year 3: Assignment 02

Pick a Product: Ipod

Find out how the product has been advertised using examples in

- print




- video


- web/interactive

Project Research/Brainstorm Year 3: Assignment 01

Create and imaginary product using 4 random words
Water
Dark
No Where
Smart

What is the product?
Electric water purifier

Who is the target Audience?
People who are in countries where clean and safe drinking water is rare, and people who go on treks.

Visualize the Product and Create a concept for the ad. Print Layout.

Summer Project

Systematic Solutions

In the summers i was working on a corporate branding project for a company called Systematic Solutions. I designed their business card, letterhead, website and also worked as the copyrighter.

Advertising Analysis (Honda Accord Cog)

Honda Accord Commercial

The duration of the commercial is 2:00 minutes. The reason I like the ad was it was shown similar to the way perpetual machines work. Also the way the commercial is organized is so systematic and perfect.

The concept used in the commercial is called “Rube Goldberg” machine is a deliberately over engineered apparatus that performs a very simple task in very indirect and convoluted fashion.

The commercial starts with a bearing rolling onto a hub. This then starts a set of movements. Wipers walk across the floor, valves roll down a bonnet and then tires roll uphill. The commercial comes to an end when the locks close causing the hatchback to close, and then a car comes of a trailer, and poses in front of the camera.

To me the most interesting part of the entire sequence was the tires rolling uphill, after a little bit of research i found out that this was accomplished by having weights placed in the tires.
Interestingly i also learned that a group of artists nearly sued the company for stealing their ideas from which this whole advertisement was based on.

Credits:
Director: Antoine Bardou-Jacquet
Production Company: Partizan Midi Minuit
Agency: Wieden & Kennedy
Agency Producer: Rob Steiner
Agency Creatives: Matt Gooden & Ben Walker
Post Production: The Mill
Producer: Fi Kilroe
Flame: Barnsley
Flame Assistant: Dave Birkill