Thursday, September 25, 2008
Wednesday, September 24, 2008
Wednesday, September 17, 2008
Tuesday, September 16, 2008
Print Campaign Corporate Identity
1. What is your logo?
2. What are the main colours of your logo?
The main colours of the logo are Grey, Black, and Red. In the background there is a scribbled line that continuosly changes colours this symbolizes that the company is dynamic.
3. What fonts/ design style does your brand have?
The logo uses a font called X-Ray. The style has sharp edges on a background of organic forms to give depth. The design also relflects the name of the company letter “p” and scribbles in the background.
4. Describe the character/persona of the brand?
The persona of the brand is contemporary, young, lively, and a dynamic design agency.
Connecting emotions, Creativity, and Customer Satisfaction are our goals
Connecting emotions doing business with imagination and vision, bringing joy, happiness, and richness to the community.
Creativity by designing with courage and emotion, engaging our spirit and touching emotions.
Customer Satisfaction means exactly what it says behaving as being part of the client, and doing projects in a truthful manner since they are our means of living.
5. Our Target Audience
Anyone who wants branding for their existing or new venture, and even individuals. Examples of our services are web design, graphic design, multimedia, Advertising & marketing brochures, catalogs, business cards etc.
6. List the ways you are going to promote your brand through print media.
Give supporting reasons.
Logo - An icon to represent the company
Business Cards - To bond and initialize relationships between client and design agency
Brochure - To market our portfolio and services
Magazine Ad - So that clients know of our presence.
Poster - to market our company in different localities, malls, exhibitions etc.
Sunday, September 14, 2008
Saturday, September 13, 2008
Tuesday, September 9, 2008
Monday, September 8, 2008
Promotional Material Research
This is a great example of how to promote and market a concept or idea.
Saturday, September 6, 2008
Thursday, September 4, 2008
Wednesday, September 3, 2008
Another Possible Logo
Tuesday, September 2, 2008
Define a Name, and Produce Some Logos
Initially, i wanted to name my company as FC Design. However later I came up with three different names that sounded more fun and exciting. The names i came up with are "Pixels and Scribbles" "Dots and Doodles" and "Shapes and Squiggles." I have decied on "Pixels and Scribbles" as the final name. Also I want the company to be non-commercial and cost-effective. I think this name evokes the following qualities.
Exciting
Unconventional
Young
Lively
Refreshing
Affordable
Unconventional
Young
Lively
Refreshing
Affordable
Monday, September 1, 2008
Project: Research/Brainstorm - Choose the Concept Year - 3
PLAN A
Examples of how i will take the idea across different mediums.
What is the product/brand/event?
The product is a design agency i want to promote. Its gonna be my own design agency.
Who is the target audience?
Companies who desire professional designing and consultation for cheaper than industry rates.
What do you want to communicate?
I want to communicate the design agency as fresh, young and best of all affordable. Also i want to use humor as an element to communicate. When funny ideas are expressed, people are more interested in the ideas.
Examples of how i will take the idea across different mediums.
Print
Video
Web Formats
PLAN B
What is the product/brand/event?
The product is a music collection i want to promote.
Who is the target audience?
People who listen to Trance and progressive music, and want to download the music for free.
What do you want to communicate?
I want to promote the artist as the music will be opensource thus available for free.
Examples of how i will take the idea across different mediums.
Print
Video
Web Format
Video
Web Formats
PLAN B
What is the product/brand/event?
The product is a music collection i want to promote.
Who is the target audience?
People who listen to Trance and progressive music, and want to download the music for free.
What do you want to communicate?
I want to promote the artist as the music will be opensource thus available for free.
Examples of how i will take the idea across different mediums.
Video
Web Format
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